Abdul Latif Jameel Finance.

The project began with research on the local market and interviews with stakeholders to understand how financing processes for SMEs worked until then. We discovered that most of them were still manual and in-person, which slowed down procedures and increased costs. From there, we defined an MVP that moved these processes to a digital environment, reducing friction for both businesses and bank managers. We worked in short iterations: designing flows, validating with business, and adjusting before moving on to high-fidelity prototypes. In parallel, we built a lightweight design system, reusing components across desktop and mobile to accelerate development and maintain visual consistency. This was key because the application needed both a mobile and desktop version without duplicating design efforts or generating extra development costs. During the process, we collaborated closely with the development team, documenting interaction patterns and delivering navigable prototypes that showed not only static screens but also behaviors and form validations.